Hello

I like to work. Actually, I love it. Helping to solve problems, and finding user-centered solutions while meeting project requirements and business goals is something that brings me joy. That's why I look for new challenges when applying for new positions.Growth is important to me, and if it's important to your business, let's talk!

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Work ExperienceFreelance July '23 - Present:
MATE - Content Design/Creative
Director
Led rebrand and go-to-market plan using quantitative and qualitative consumer research, launched data-backed social media strategy, created and executed email marketing based on analytics, and designed an eCommerce, mobile-first website that generated
$10k in sales in the first month.
Fiat Growth - Copywriter/Content Strategy
Worked alongside the CEO, project manager, designer, and client Hello Divorce to develop an investor pitch deck.
Clay - Sr. Content Strategist
Fantasy - Sr. Content DesignFTE Sept. '21-June '23
Care.com - Sr. Content Design
Manage content strategy projects for multiple, dual-sided verticals, including B2B and consumer markets. Create compelling, clear
mobile/web-based user experiences using research, testing, trends, and innovation to hit OKRs and brand loyalty. Drive brand consistency, a cohesive content experience, and adherance to the self-created content style guide.
- Partner with product managers to investigate integrating AI technology into Care's platform
- Find opportunities to learn about prompt writing and the future of AIFreelance Sept. '20 - Sept. '21
Charles Schwab - Sr. Content Design
Executed mobile content strategy and content inventory with a strong focus on accessibility and inclusive language.FTE Dec. '17-Oct. '20
Under Armour - Digital Content Manager
Directed content strategy, brand positioning, and big-picture content design across UA apps. Directly collaborate with brand, product marketing, eComm, localization, and external agencies to oversee creative projects. Manage and mentor full-time and contract copywriters, helping to develop skills and career paths. Partner with product owners to deliver the best mobile and web user experiences.Freelance Oct. '14 - Dec. '17
Hostway - Content LeadRazorfish - Sr. Copywriter
Worked with IA, UX, and design to streamline online and mobile app experiences for CITIBANK white labelSomnio - Sr. Copywriter
Wrote scripts and digital marketing materials for client IBMForge Integrated - Sr. Copywriter
- Managed multiple social media accounts--from concept to pitch to execution using Hootsuite
- Created sales materials for Eloqua and Pardot
- Worked alongside new business on pitch decksFTE Sept. '15 - Sept. '16
Kasasa - Associate Copy Director
Managed 9 full-time copywriters, processes, and projects across creative, marketing, operations, and sales teams. Increased productivity by 19% by creating the Copywriter Training Program, while decreasing expenses. Introduced IA and UX solutions. Participated in FinTech hack-a-thon.FTE Sept. '12 - Jan. '14
G2 (turned) Geometry Global NYC - Sr. Copywriter

Hard Skills• Storytelling
• Content strategy
• Content design
• Copywriting
• UX writing/microcopy
• User experience principals
• Design systems
• Marketing & advertising
• Information architecture
• Wireframes
• SEO/ASO
• Social media content creation
• Branding/positioning
• UX research foundations
• GTM strategy

Soft Skills• Cross-functional collaboration
• Trustworthy & reliable
• Innovative problem-solving
• Planning & time-management
• Verbal communication
• Empathetic teammate
• Networking & relationship building

Tools & Tech• Figma/Figjam
• Jira/Confluence
• Hotjar
• iMovie
• ChatGPT (and other developing AI)
• Content management systems (CMS)
• WordPress, Squarespace, Stripe, Caard
• Hootsuite
• Lucidchart
• Google Analytics

EducationConfab
Content Design Industry ConferenceSchool of Visual Arts
New York, NY
CopywritingWest Virginia University
Morgantown, WV
Bachelor of Arts; Advertising

Passion ProjectsOfficial Court Appointed Special Advocate (CASA) for Travis County
After extensive training, writing requirements, and courtroom education, I was sworn in. A CASA volunteer gathers information from people involved in a child’s daily life, including family members, foster care, teachers, lawyers, doctors, etc. This is reported to a judge to advocate for the child’s best interests. It is an important “job” to me because in some cases the CASA is the only unbiased person who can help pursue the best possible outcome for the child.Founded Under Armour’s Austin Chapter of W.I.L.L. (Women Inspiring Leading and Living)
The purpose of the group is to discuss and bring women-focused issues to senior leadership. Topics include: promotions and equal pay, maternity leave, inclusion, and more. I also brought c-suite and recognized female leaders from the community to share stories of struggle, success, and motherhood in the workplace. Speakers included GSD&M CEO, Springbox Executive Creative Director, Director of Unmanned Systems, Autonomy, and Artificial Intelligence for the Navy, and the COO of Kasasa.